![]() To get into the alcohol beverage space as we are already partnered with Molson Coors and they are the best in the business. Pepper) and Zico Coconut Water (which exited to The Coca-Cola Company and more. Libations has recently been involved with hits such as ZOA Energy (with Dwayne “the Rock” Johnson), Body Armor (which recently exited to The Coca-Cola Company), Core Water (which exited to Keurig Dr. Libations, known in the beverage industry as the ‘go to company’ to launch new beverages. To launch the product line, Sheridan’s business partner Glasser turned to friend Danny Stepper and his company L.A. The legendary 260,000-acre ranch and its rich heritage is the backdrop for “6666”, transporting the Yellowstone story and its characters from Montana south to Guthrie, Texas. Yellowstone spin-off television series “6666”, expanding the franchise storyline to center on the “Four Sixes” ranch. The beverage line rollout comes on the heels of Paramount’s announcement of a new ![]() “We have created a brand and a beverage offering that celebrates the ranch lifestyle-striving for the life you enjoy and embracing everything it has to offer, both the Grit & the Glory of it” said Sheridan, a working cowboy, entrepreneur, actor, writer, director and co-creator of Yellowstone and spin-off series 18. Grit & Glory’s approach to crafting the new beverage line is genuine and authentic, striking a chord the founders have already tapped into with the Yellowstone world and its 15 million fans. The line of products includes a line of craft beers-a Pilsner, Session IPA and Amber Lager-along with varied traditional and flavor-forward selections in the ranch water, spirit-based ranch waters and ready-to-drink cocktails. Inspired by the famous 6666 Ranch, 6666 Grit & Glory line of craft beer, ranch water, spirit-based ranch waters and ready-to-drink cocktails will hit major retailers this week, expanding nationwide in 2023. After purchasing the historic 6666 Ranch in Texas, which is featured on the record shattering show Yellowstone, the owners have created a line of beverages that celebrate the iconic ranch in conjunction with beverage company L.A. The partners have launched a new line of alcoholic beverages with major national retailers under the banner 6666 Grit & Glory. Glasser are again blazing new trails, this time with beverage experts L.A. Yellowstone creator Taylor Sheridan in partnership with 101 Studios and producer, David Libations to launch a line of Craft Beer, Ranch Water and ready-to-drink cocktails ![]() ![]() Yellowstone creator Taylor Sheridan and Producer David Glasser partner with L.A. ![]()
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